US ZIP Code
28478

Willard, NC

Pender County  ·  North Carolina

● Active
👥 4,591 Population ↓ 3% since 2019
💰 $64,830 Median HH Income
▼ 15% below avg ↑ 63% since 2019
🎂 47.5 Median Age ↑ 15% since 2019
🏠 $168,700 Median Home Value
▼ 39% below avg ↑ 64% since 2019
🎓 24.2% College Grads
▼ 37% below avg
📊 8.2% Unemployment
▲ 68% above avg ↓ 30% since 2019
ZIP Code Details
ZIP Code28478
CityWillard
StateNorth Carolina (NC)
CountyPender County
Area Code472/910
Elevation64 ft
Latitude34.64284
Longitude-78.042039
TimezoneNew York (DST)
FIPS37141
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 50.8% (2,330) Female 49.3% (2,261) ♀

Race & Ethnicity

White: 69.2%Hispanic: 10.5%Black: 18.2%Other: 1.3%Race
White69.2%
Hispanic10.5%
Black18.2%
Other1.3%

Age Breakdown

Under 5
5%
5–17
14%
18–24
8%
25–44
20%
45–64
40%
65+
8%

Key Indicators

Median Age47.5 yrs ↑ 15% since 2019
Avg Household Size2.24
Below Poverty14.8% ▲ 48% above avg
College Grads24.2% ▼ 37% below avg
Unemployment8.2% ▲ 68% above avg
No HS Diploma37 (1.2%)
HS Graduate1,390 (44.9%)
Some College519 (16.8%)
Associates398 (12.9%)
Bachelors281 (9.1%)
Graduate Degree469 (15.2%)

Education

No HS: 1.2%HS Grad: 44.9%Some College: 16.8%Associates: 12.9%Bachelors: 9.1%Graduate: 15.2%Edu
No HS1.2%
HS Grad44.9%
Some College16.8%
Associates12.9%
Bachelors9.1%
Graduate15.2%
Housing & Income

Housing Tenure

Owner: 87.7%Renter: 12.3%Tenure
Owner87.7%
Renter12.3%

Home Value Distribution

Under $50k
12%
$50k–100k
15%
$100k–150k
16%
$150k–200k
15%
$200k–300k
24%
$300k–500k
12%
Over $500k
7%

Financials

Median HH Income$64,830 ▼ 15% below avg ↑ 63% since 2019
Median Home Value$168,700 ▼ 39% below avg ↑ 64% since 2019
Home/Income Ratio2.6x (nat avg ~3.5x)
Median Rent$751/mo ↑ 20% since 2019
Total Units2,317
Vacant Units274
Avg HH Size2.24

Income Distribution

Under $25k
14%
$25k–50k
19%
$50k–75k
23%
$75k–100k
24%
$100k–150k
10%
$150k–200k
7%
Over $200k
3%
Employment & Commute

How People Get to Work

Drove Alone
97%
Walked
0%
Work From Home
3%

Commute Time

Under 15 min
17%
15–30 min
35%
30–45 min
16%
Over 45 min
32%
Housing Stock

Year Built

Before 1940
0%
1940s–1950s
11%
1960s–1970s
9%
1980s–1990s
21%
2000+
60%

Summary

Total Units2,317
Vacant274
Owner Occupied87.7%
Renter Occupied12.3%
Avg HH Size2.24
Frequently Asked Questions
ZIP code 28478 is in Willard, NC, in Pender County.
ZIP code 28478 is located in North Carolina (NC).
ZIP code 28478 is in Pender County, NC.
ZIP 28478 observes the New York timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 28478 is 4,591 people (ACS 2023).
The median household income in ZIP code 28478 is $64,830 (ACS 2023).
The median home value in ZIP 28478 is $168,700 (ACS 2023).
About ZIP Code 28478

ZIP code 28478 is located in Willard, North Carolina, within Pender County. With a population of 4,591, this is a lightly populated ZIP code with a mature community — the median age is 47.5 years. Economically, 28478 is a solidly middle-class ZIP code: the median household income of $64,830 is below the national average.

Real estate in ZIP code 28478 represents an affordable housing market. The median home value of $168,700 is below the national average. Renters can expect to pay around $751 per month in median rent. Homeownership is strong here — 87.7% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 64% since 2019.

The population of 28478 is majority White (69.24%). Residents are less-educated — 24.2% hold a bachelor's degree or higher, which is below the national average. Poverty affects some residents at 14.8%. Household income has grown by 63% since 2019.

The unemployment rate in 28478 stands at 8.2%, which is significantly above the national average. As in most parts of the country, driving alone is the dominant commute mode at 83%.

Overall, ZIP code 28478 in Willard, NC is characterized as solidly middle-class, less-educated, a mature community, and predominantly owner-occupied. With 4,591 residents, a median household income of $64,830, and a median home value of $168,700, it offers a clear picture of life in this part of North Carolina.