US ZIP Code
78666

San Marcos, TX

Hays County  ·  Texas

● Active
👥 87,775 Population ↑ 6% since 2019
💰 $55,478 Median HH Income
▼ 27% below avg ↑ 26% since 2019
🎂 27.0 Median Age ↑ 6% since 2019
🏠 $271,900 Median Home Value
≈ Avg ↑ 58% since 2019
🎓 43.0% College Grads
▲ 11% above avg
📊 5.6% Unemployment
▲ 14% above avg ↓ 15% since 2019
ZIP Code Details
ZIP Code78666
CitySan Marcos
StateTexas (TX)
CountyHays County
Area Code512/737
Elevation767 ft
Latitude29.881662
Longitude-97.984794
TimezoneChicago (DST)
FIPS48209
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 48.2% (42,325) Female 51.8% (45,450) ♀

Race & Ethnicity

White: 44.7%Hispanic: 43.8%Black: 4.9%Asian: 1.7%Other: 3.3%Race
White44.7%
Hispanic43.8%
Black4.9%
Asian1.7%
Other3.3%

Age Breakdown

Under 5
4%
5–17
10%
18–24
31%
25–44
28%
45–64
15%
65+
6%

Key Indicators

Median Age27.0 yrs ↑ 6% since 2019
Avg Household Size2.35
Below Poverty21.5% ▲ 115% above avg
College Grads43.0% ▲ 11% above avg
Unemployment5.6% ▲ 14% above avg
No HS Diploma955 (2.2%)
HS Graduate10,599 (24.2%)
Some College4,965 (11.4%)
Associates8,397 (19.2%)
Bachelors3,321 (7.6%)
Graduate Degree15,474 (35.4%)

Education

No HS: 2.2%HS Grad: 24.2%Some College: 11.4%Associates: 19.2%Bachelors: 7.6%Graduate: 35.4%Edu
No HS2.2%
HS Grad24.2%
Some College11.4%
Associates19.2%
Bachelors7.6%
Graduate35.4%
Housing & Income

Housing Tenure

Owner: 38.4%Renter: 61.6%Tenure
Owner38.4%
Renter61.6%

Home Value Distribution

Under $50k
10%
$50k–100k
4%
$100k–150k
8%
$150k–200k
12%
$200k–300k
24%
$300k–500k
29%
Over $500k
12%

Financials

Median HH Income$55,478 ▼ 27% below avg ↑ 26% since 2019
Median Home Value$271,900 ≈ Avg ↑ 58% since 2019
Home/Income Ratio4.9x (nat avg ~3.5x)
Median Rent$1,294/mo ↑ 23% since 2019
Total Units36,354
Vacant Units2,518
Avg HH Size2.35

Income Distribution

Under $25k
22%
$25k–50k
20%
$50k–75k
23%
$75k–100k
12%
$100k–150k
13%
$150k–200k
4%
Over $200k
6%
Employment & Commute

How People Get to Work

Drove Alone
83%
Public Transit
1%
Walked
5%
Work From Home
11%

Commute Time

Under 15 min
36%
15–30 min
30%
30–45 min
16%
Over 45 min
18%
Housing Stock

Year Built

Before 1940
2%
1940s–1950s
7%
1960s–1970s
11%
1980s–1990s
14%
2000+
66%

Summary

Total Units36,354
Vacant2,518
Owner Occupied38.4%
Renter Occupied61.6%
Avg HH Size2.35
Frequently Asked Questions
ZIP code 78666 is in San Marcos, TX, in Hays County.
ZIP code 78666 is located in Texas (TX).
ZIP code 78666 is in Hays County, TX.
ZIP 78666 observes the Chicago timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 78666 is 87,775 people (ACS 2023).
The median household income in ZIP code 78666 is $55,478 (ACS 2023).
The median home value in ZIP 78666 is $271,900 (ACS 2023).
About ZIP Code 78666

ZIP code 78666 is located in San Marcos, Texas, within Hays County. With a population of 87,775, this is a densely populated ZIP code with a young community — the median age is 27 years. Economically, 78666 is a solidly middle-class ZIP code: the median household income of $55,478 is below the national average.

Real estate in ZIP code 78666 represents a mid-range housing market. The median home value of $271,900 is near the national average. Renters can expect to pay around $1,294 per month in median rent. This is predominantly a renter community, with 61.6% of occupied units rented — typical of urban and transitional neighborhoods. Median home values have increased by 58% since 2019.

The population of 78666 is racially diverse, with White as the largest group at 44.7%. Residents are well-educated — 43.0% hold a bachelor's degree or higher, which is near the national average. Poverty affects a significant share of residents at 21.5%. Household income has grown by 26% since 2019.

The unemployment rate in 78666 stands at 5.6%, which is near the national average. As in most parts of the country, driving alone is the dominant commute mode at 72%.

Overall, ZIP code 78666 in San Marcos, TX is characterized as solidly middle-class, well-educated, and a young community. With 87,775 residents, a median household income of $55,478, and a median home value of $271,900, it offers a clear picture of life in this part of Texas.