City

Rio, WI

1 ZIP code  ·  Columbia County  ·  Wisconsin

👥3,235Population
💰$82,143Median HH Income▲ 8% above avg
🎂44.0Median Age
🏠$247,200Median Home Value▼ 11% below avg
🎓38.2%College Grads≈ Avg
📊2.0%Unemployment▼ 58% below avg
People & Population (ACS 2023 — weighted avg)
♂ Male 53.4% Female 46.6% ♀

Race & Ethnicity

White: 93.7%Hispanic: 3.2%Black: 0.3%Asian: 0.2%Other: 2%Race
White93.7%
Hispanic3.2%
Black0.3%
Asian0.2%
Other2.0%

Age Breakdown

Under 5
4%
5–17
14%
18–24
11%
25–44
22%
45–64
30%
65+
8%

Key Indicators

Median Age44.0 yrs
Avg HH Size2.38
Below Poverty11.6% ▲ 16% above avg
College Grads38.2% ≈ Avg
Unemployment2.0% ▼ 58% below avg
No HS Diploma16 (0.7%)
HS Graduate809 (36.8%)
Some College225 (10.2%)
Associates309 (14.1%)
Bachelors300 (13.6%)
Graduate Degree539 (24.5%)

Education

No HS: 0.7%HS Grad: 36.8%Some College: 10.2%Associates: 14.1%Bachelors: 13.6%Graduate: 24.5%Edu
No HS0.7%
HS Grad36.8%
Some College10.2%
Associates14.1%
Bachelors13.6%
Graduate24.5%
Housing & Income

Housing Tenure

Owner: 80.3%Renter: 19.7%Tenure
Owner80.3%
Renter19.7%

Home Value Distribution

Under $50k
4%
$50k–$100k
2%
$100k–$150k
11%
$150k–$200k
18%
$200k–$300k
27%
$300k–$500k
27%
Over $500k
11%

Financials

Median HH Income$82,143 ▲ 8% above avg
Median Home Value$247,200 ▼ 11% below avg
Home/Income Ratio3.0x (nat avg ~3.5x)
Median Rent$889/mo
Total Housing Units1,510
Vacant Units158

Income Distribution

Under $25k
13%
$25k–$50k
14%
$50k–$75k
19%
$75k–$100k
12%
$100k–$150k
21%
$150k–$200k
13%
Over $200k
8%
Employment & Commute

How People Get to Work

Drove Alone
87%
Walked
3%
Work From Home
11%

Commute Time

Under 15 min
21%
15–30 min
34%
30–45 min
24%
Over 45 min
22%
Housing Stock

Year Built

Before 1940
2%
1940s–1950s
7%
1960s–1970s
10%
1980s–1990s
19%
2000+
61%
About Rio, WI

Rio is a city in Wisconsin, located in Columbia County. The city spans 1 ZIP code and is home to approximately 3,235 residents. It is a middle-aged city, with a median age of 44 years.

Economically, Rio is a middle-income community. The median household income of $82,143 is near the national average. Approximately 11.6% of residents live below the poverty line. The unemployment rate is 2.0%, well below the national average.

The real estate market in Rio is an affordable housing market. Median home values stand at $247,200, which is near the national average. Renters typically pay around $889 per month. Homeownership is high at 80.3%, typical of suburban and family-oriented communities.

The population of Rio is moderately educated. 38.2% of adults hold a bachelor's degree or higher — near the national average. The community is primarily White (93.72%).

Rio, WI offers residents above-average earning potential within Wisconsin.

ZIP Codes in Rio
ZIPPopulationMedian IncomeMedian HomeMedian RentUnemp.CollegeOwner Occ.
53960 3,235 $82,143 $247,200 $889 2.0% 38.2% 80.3%