City

Portage, WI

1 ZIP code  ·  Columbia County  ·  Wisconsin

👥14,654Population
💰$72,244Median HH Income≈ Avg
🎂40.8Median Age
🏠$214,300Median Home Value▼ 23% below avg
🎓32.5%College Grads▼ 16% below avg
📊4.1%Unemployment▼ 17% below avg
People & Population (ACS 2023 — weighted avg)
♂ Male 53.0% Female 47.0% ♀

Race & Ethnicity

White: 87.3%Hispanic: 5.2%Black: 3.8%Asian: 0.7%Other: 2.6%Race
White87.3%
Hispanic5.2%
Black3.8%
Asian0.7%
Other2.6%

Age Breakdown

Under 5
5%
5–17
13%
18–24
9%
25–44
29%
45–64
27%
65+
7%

Key Indicators

Median Age40.8 yrs
Avg HH Size2.28
Below Poverty10.9% ▲ 9% above avg
College Grads32.5% ▼ 16% below avg
Unemployment4.1% ▼ 17% below avg
No HS Diploma95 (0.9%)
HS Graduate3,152 (31.4%)
Some College1,800 (18%)
Associates1,717 (17.1%)
Bachelors1,241 (12.4%)
Graduate Degree2,020 (20.1%)

Education

No HS: 0.9%HS Grad: 31.4%Some College: 18%Associates: 17.1%Bachelors: 12.4%Graduate: 20.1%Edu
No HS0.9%
HS Grad31.4%
Some College18.0%
Associates17.1%
Bachelors12.4%
Graduate20.1%
Housing & Income

Housing Tenure

Owner: 68%Renter: 32%Tenure
Owner68.0%
Renter32.0%

Home Value Distribution

Under $50k
7%
$50k–$100k
4%
$100k–$150k
14%
$150k–$200k
21%
$200k–$300k
26%
$300k–$500k
22%
Over $500k
6%

Financials

Median HH Income$72,244 ≈ Avg
Median Home Value$214,300 ▼ 23% below avg
Home/Income Ratio3.0x (nat avg ~3.5x)
Median Rent$969/mo
Total Housing Units6,550
Vacant Units614

Income Distribution

Under $25k
16%
$25k–$50k
17%
$50k–$75k
17%
$75k–$100k
17%
$100k–$150k
18%
$150k–$200k
9%
Over $200k
6%
Employment & Commute

How People Get to Work

Drove Alone
90%
Public Transit
0%
Walked
3%
Work From Home
7%

Commute Time

Under 15 min
42%
15–30 min
26%
30–45 min
15%
Over 45 min
18%
Housing Stock

Year Built

Before 1940
4%
1940s–1950s
10%
1960s–1970s
15%
1980s–1990s
14%
2000+
58%
About Portage, WI

Portage is a city in Wisconsin, located in Columbia County. The city spans 1 ZIP code and is home to approximately 14,654 residents. It is a middle-aged city, with a median age of 40.8 years.

Economically, Portage is a solidly middle-class community. The median household income of $72,244 is near the national average. Approximately 10.9% of residents live below the poverty line. The unemployment rate is 4.1%, below the national average.

The real estate market in Portage is an affordable housing market. Median home values stand at $214,300, which is below the national average. Renters typically pay around $969 per month. Homeownership is high at 68.0%, typical of suburban and family-oriented communities.

The population of Portage is moderately educated. 32.5% of adults hold a bachelor's degree or higher — below the national average. The community is primarily White (87.28%).

Portage, WI offers residents a cost-conscious lifestyle within Wisconsin.

ZIP Codes in Portage
ZIPPopulationMedian IncomeMedian HomeMedian RentUnemp.CollegeOwner Occ.
53901 14,654 $72,244 $214,300 $969 4.1% 32.5% 68.0%