US ZIP Code
53901

Portage, WI

Columbia County  ·  Wisconsin

● Active
👥 14,654 Population
💰 $72,244 Median HH Income
≈ Avg ↑ 38% since 2019
🎂 40.8 Median Age
🏠 $214,300 Median Home Value
▼ 23% below avg ↑ 40% since 2019
🎓 32.5% College Grads
▼ 16% below avg
📊 4.1% Unemployment
▼ 17% below avg ↓ 10% since 2019
ZIP Code Details
ZIP Code53901
CityPortage
StateWisconsin (WI)
CountyColumbia County
Area Code353/608
Elevation807 ft
Latitude43.560907
Longitude-89.483147
TimezoneChicago (DST)
FIPS55021
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 53.0% (7,768) Female 47.0% (6,886) ♀

Race & Ethnicity

White: 87.3%Hispanic: 5.2%Black: 3.8%Asian: 0.7%Other: 2.6%Race
White87.3%
Hispanic5.2%
Black3.8%
Asian0.7%
Other2.6%

Age Breakdown

Under 5
5%
5–17
13%
18–24
9%
25–44
29%
45–64
27%
65+
7%

Key Indicators

Median Age40.8 yrs
Avg Household Size2.28
Below Poverty10.9% ▲ 9% above avg
College Grads32.5% ▼ 16% below avg
Unemployment4.1% ▼ 17% below avg
No HS Diploma95 (0.9%)
HS Graduate3,152 (31.4%)
Some College1,800 (18%)
Associates1,717 (17.1%)
Bachelors1,241 (12.4%)
Graduate Degree2,020 (20.1%)

Education

No HS: 0.9%HS Grad: 31.4%Some College: 18%Associates: 17.1%Bachelors: 12.4%Graduate: 20.1%Edu
No HS0.9%
HS Grad31.4%
Some College18.0%
Associates17.1%
Bachelors12.4%
Graduate20.1%
Housing & Income

Housing Tenure

Owner: 68%Renter: 32%Tenure
Owner68.0%
Renter32.0%

Home Value Distribution

Under $50k
7%
$50k–100k
4%
$100k–150k
14%
$150k–200k
21%
$200k–300k
26%
$300k–500k
22%
Over $500k
6%

Financials

Median HH Income$72,244 ≈ Avg ↑ 38% since 2019
Median Home Value$214,300 ▼ 23% below avg ↑ 40% since 2019
Home/Income Ratio3.0x (nat avg ~3.5x)
Median Rent$969/mo ↑ 24% since 2019
Total Units6,550
Vacant Units614
Avg HH Size2.28

Income Distribution

Under $25k
16%
$25k–50k
17%
$50k–75k
17%
$75k–100k
17%
$100k–150k
18%
$150k–200k
9%
Over $200k
6%
Employment & Commute

How People Get to Work

Drove Alone
90%
Public Transit
0%
Walked
3%
Work From Home
7%

Commute Time

Under 15 min
42%
15–30 min
26%
30–45 min
15%
Over 45 min
18%
Housing Stock

Year Built

Before 1940
4%
1940s–1950s
10%
1960s–1970s
15%
1980s–1990s
14%
2000+
58%

Summary

Total Units6,550
Vacant614
Owner Occupied68.0%
Renter Occupied32.0%
Avg HH Size2.28
Frequently Asked Questions
ZIP code 53901 is in Portage, WI, in Columbia County.
ZIP code 53901 is located in Wisconsin (WI).
ZIP code 53901 is in Columbia County, WI.
ZIP 53901 observes the Chicago timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 53901 is 14,654 people (ACS 2023).
The median household income in ZIP code 53901 is $72,244 (ACS 2023).
The median home value in ZIP 53901 is $214,300 (ACS 2023).
About ZIP Code 53901

ZIP code 53901 is located in Portage, Wisconsin, within Columbia County. With a population of 14,654, this is a lightly populated ZIP code with a middle-aged community — the median age is 40.8 years. Economically, 53901 is a solidly middle-class ZIP code: the median household income of $72,244 is near the national average.

Real estate in ZIP code 53901 represents an affordable housing market. The median home value of $214,300 is below the national average. Renters can expect to pay around $969 per month in median rent. Homeownership is strong here — 68.0% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 40% since 2019.

The population of 53901 is primarily White (87.28%). Residents are moderately educated — 32.5% hold a bachelor's degree or higher, which is below the national average. Poverty affects some residents at 10.9%. Household income has grown by 38% since 2019.

The unemployment rate in 53901 stands at 4.1%, which is below the national average. As in most parts of the country, driving alone is the dominant commute mode at 81%.

Overall, ZIP code 53901 in Portage, WI is characterized as solidly middle-class, moderately educated, a middle-aged community, and predominantly owner-occupied. With 14,654 residents, a median household income of $72,244, and a median home value of $214,300, it offers a clear picture of life in this part of Wisconsin.