| ZIP Code | 53960 |
|---|---|
| City | Rio |
| State | Wisconsin (WI) |
| County | Columbia County |
| Area Code | 274/920 |
| Elevation | 1,053 ft |
| Latitude | 43.426085 |
|---|---|
| Longitude | -89.235375 |
| Timezone | Chicago (DST) |
| FIPS | 55021 |
| ZIP Type | Standard |
| Status | Active |
Race & Ethnicity
Age Breakdown
Key Indicators
| Median Age | 44.0 yrs ↑ 3% since 2019 |
|---|---|
| Avg Household Size | 2.38 |
| Below Poverty | 11.6% ▲ 16% above avg |
| College Grads | 38.2% ≈ Avg |
| Unemployment | 2.0% ▼ 58% below avg |
| No HS Diploma | 16 (0.7%) |
| HS Graduate | 809 (36.8%) |
| Some College | 225 (10.2%) |
| Associates | 309 (14.1%) |
| Bachelors | 300 (13.6%) |
| Graduate Degree | 539 (24.5%) |
Education
Housing Tenure
Home Value Distribution
Financials
| Median HH Income | $82,143 ▲ 8% above avg ↑ 7% since 2019 |
|---|---|
| Median Home Value | $247,200 ▼ 11% below avg ↑ 36% since 2019 |
| Home/Income Ratio | 3.0x (nat avg ~3.5x) |
| Median Rent | $889/mo ↑ 7% since 2019 |
| Total Units | 1,510 |
| Vacant Units | 158 |
| Avg HH Size | 2.38 |
Income Distribution
How People Get to Work
Commute Time
Year Built
Summary
| Total Units | 1,510 |
|---|---|
| Vacant | 158 |
| Owner Occupied | 80.3% |
| Renter Occupied | 19.7% |
| Avg HH Size | 2.38 |
ZIP code 53960 is located in Rio, Wisconsin, within Columbia County. With a population of 3,235, this is a sparsely populated ZIP code with a middle-aged community — the median age is 44 years. Economically, 53960 is a middle-income ZIP code: the median household income of $82,143 is near the national average.
Real estate in ZIP code 53960 represents an affordable housing market. The median home value of $247,200 is near the national average. Renters can expect to pay around $889 per month in median rent. Homeownership is strong here — 80.3% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 36% since 2019.
The population of 53960 is primarily White (93.72%). Residents are moderately educated — 38.2% hold a bachelor's degree or higher, which is near the national average. Poverty affects some residents at 11.6%. Household income has grown by 7% since 2019.
The unemployment rate in 53960 stands at 2.0%, which is well below the national average. As in most parts of the country, driving alone is the dominant commute mode at 81%.
Overall, ZIP code 53960 in Rio, WI is characterized as middle-income, moderately educated, a middle-aged community, and predominantly owner-occupied. With 3,235 residents, a median household income of $82,143, and a median home value of $247,200, it offers a clear picture of life in this part of Wisconsin.