US ZIP Code
28698

Zionville, NC

Watauga County  ·  North Carolina

● Active
👥 2,259 Population ↓ 2% since 2019
💰 $56,506 Median HH Income
▼ 26% below avg ↑ 35% since 2019
🎂 49.5 Median Age ↑ 3% since 2019
🏠 $224,800 Median Home Value
▼ 19% below avg ↑ 40% since 2019
🎓 24.3% College Grads
▼ 37% below avg
📊 0.0% Unemployment
▼ 100% below avg ↓ 100% since 2019
ZIP Code Details
ZIP Code28698
CityZionville
StateNorth Carolina (NC)
CountyWatauga County
Area Code828
Elevation3,450 ft
Latitude36.314036
Longitude-81.760871
TimezoneNew York (DST)
FIPS37189
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 61.3% (1,385) Female 38.7% (874) ♀

Race & Ethnicity

White: 94%Hispanic: 5.1%Black: 0.2%Other: 0.7%Race
White94.0%
Hispanic5.1%
Black0.2%
Other0.7%

Age Breakdown

Under 5
5%
5–17
14%
18–24
5%
25–44
17%
45–64
35%
65+
7%

Key Indicators

Median Age49.5 yrs ↑ 3% since 2019
Avg Household Size2.52
Below Poverty7.8% ▼ 23% below avg
College Grads24.3% ▼ 37% below avg
Unemployment0.0% ▼ 100% below avg
No HS Diploma17 (1.1%)
HS Graduate737 (47.2%)
Some College223 (14.3%)
Associates206 (13.2%)
Bachelors61 (3.9%)
Graduate Degree319 (20.4%)

Education

No HS: 1.1%HS Grad: 47.2%Some College: 14.3%Associates: 13.2%Bachelors: 3.9%Graduate: 20.4%Edu
No HS1.1%
HS Grad47.2%
Some College14.3%
Associates13.2%
Bachelors3.9%
Graduate20.4%
Housing & Income

Housing Tenure

Owner: 87.5%Renter: 12.5%Tenure
Owner87.5%
Renter12.5%

Home Value Distribution

Under $50k
6%
$50k–100k
3%
$100k–150k
20%
$150k–200k
14%
$200k–300k
29%
$300k–500k
14%
Over $500k
13%

Financials

Median HH Income$56,506 ▼ 26% below avg ↑ 35% since 2019
Median Home Value$224,800 ▼ 19% below avg ↑ 40% since 2019
Home/Income Ratio4.0x (nat avg ~3.5x)
Median Rent$663/mo ↓ 16% since 2019
Total Units1,152
Vacant Units259
Avg HH Size2.52

Income Distribution

Under $25k
16%
$25k–50k
23%
$50k–75k
17%
$75k–100k
11%
$100k–150k
22%
$150k–200k
9%
Over $200k
2%
Employment & Commute

How People Get to Work

Drove Alone
86%
Work From Home
14%

Commute Time

Under 15 min
15%
15–30 min
64%
30–45 min
16%
Over 45 min
5%
Housing Stock

Year Built

Before 1940
1%
1940s–1950s
9%
1960s–1970s
9%
1980s–1990s
21%
2000+
60%

Summary

Total Units1,152
Vacant259
Owner Occupied87.5%
Renter Occupied12.5%
Avg HH Size2.52
Frequently Asked Questions
ZIP code 28698 is in Zionville, NC, in Watauga County.
ZIP code 28698 is located in North Carolina (NC).
ZIP code 28698 is in Watauga County, NC.
ZIP 28698 observes the New York timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 28698 is 2,259 people (ACS 2023).
The median household income in ZIP code 28698 is $56,506 (ACS 2023).
The median home value in ZIP 28698 is $224,800 (ACS 2023).
About ZIP Code 28698

ZIP code 28698 is located in Zionville, North Carolina, within Watauga County. With a population of 2,259, this is a sparsely populated ZIP code with a mature community — the median age is 49.5 years. Economically, 28698 is a solidly middle-class ZIP code: the median household income of $56,506 is below the national average.

Real estate in ZIP code 28698 represents an affordable housing market. The median home value of $224,800 is below the national average. Renters can expect to pay around $663 per month in median rent. Homeownership is strong here — 87.5% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 40% since 2019.

The population of 28698 is primarily White (94.02%). Residents are less-educated — 24.3% hold a bachelor's degree or higher, which is below the national average. Poverty affects a relatively small share of residents at 7.8%. Household income has grown by 35% since 2019.

About 13% of workers are remote. As in most parts of the country, driving alone is the dominant commute mode at 80%.

Overall, ZIP code 28698 in Zionville, NC is characterized as solidly middle-class, less-educated, a mature community, and predominantly owner-occupied. With 2,259 residents, a median household income of $56,506, and a median home value of $224,800, it offers a clear picture of life in this part of North Carolina.