US ZIP Code
97304

Salem, OR

Polk County  ·  Oregon

● Active
👥 34,846 Population ↑ 9% since 2019
💰 $91,731 Median HH Income
▲ 20% above avg ↑ 31% since 2019
🎂 38.6 Median Age ↓ 6% since 2019
🏠 $469,500 Median Home Value
▲ 68% above avg ↑ 62% since 2019
🎓 49.3% College Grads
▲ 27% above avg
📊 5.3% Unemployment
▲ 9% above avg ↓ 22% since 2019
ZIP Code Details
ZIP Code97304
CitySalem
StateOregon (OR)
CountyPolk County
Area Code503/971
Elevation170 ft
Latitude45.006596
Longitude-123.111691
TimezoneLos Angeles (DST)
FIPS41053
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 49.8% (17,360) Female 50.2% (17,486) ♀

Race & Ethnicity

White: 76%Hispanic: 12.7%Black: 0.3%Asian: 3.5%Other: 5.8%Race
White76.0%
Hispanic12.7%
Black0.3%
Asian3.5%
Other5.8%

Age Breakdown

Under 5
6%
5–17
18%
18–24
7%
25–44
27%
45–64
23%
65+
9%

Key Indicators

Median Age38.6 yrs ↓ 6% since 2019
Avg Household Size2.52
Below Poverty9.5% ≈ Avg
College Grads49.3% ▲ 27% above avg
Unemployment5.3% ▲ 9% above avg
No HS Diploma265 (1.2%)
HS Graduate4,303 (18.8%)
Some College3,318 (14.5%)
Associates3,694 (16.2%)
Bachelors2,256 (9.9%)
Graduate Degree9,019 (39.5%)

Education

No HS: 1.2%HS Grad: 18.8%Some College: 14.5%Associates: 16.2%Bachelors: 9.9%Graduate: 39.5%Edu
No HS1.2%
HS Grad18.8%
Some College14.5%
Associates16.2%
Bachelors9.9%
Graduate39.5%
Housing & Income

Housing Tenure

Owner: 64.7%Renter: 35.3%Tenure
Owner64.7%
Renter35.3%

Home Value Distribution

Under $50k
1%
$50k–100k
1%
$100k–150k
1%
$150k–200k
1%
$200k–300k
9%
$300k–500k
45%
Over $500k
43%

Financials

Median HH Income$91,731 ▲ 20% above avg ↑ 31% since 2019
Median Home Value$469,500 ▲ 68% above avg ↑ 62% since 2019
Home/Income Ratio5.1x (nat avg ~3.5x)
Median Rent$1,441/mo ↑ 36% since 2019
Total Units14,547
Vacant Units763
Avg HH Size2.52

Income Distribution

Under $25k
12%
$25k–50k
12%
$50k–75k
14%
$75k–100k
13%
$100k–150k
18%
$150k–200k
14%
Over $200k
15%
Employment & Commute

How People Get to Work

Drove Alone
73%
Public Transit
1%
Walked
2%
Work From Home
24%

Commute Time

Under 15 min
26%
15–30 min
45%
30–45 min
15%
Over 45 min
15%
Housing Stock

Year Built

Before 1940
1%
1940s–1950s
7%
1960s–1970s
14%
1980s–1990s
22%
2000+
56%

Summary

Total Units14,547
Vacant763
Owner Occupied64.7%
Renter Occupied35.3%
Avg HH Size2.52
Frequently Asked Questions
ZIP code 97304 is in Salem, OR, in Polk County.
ZIP code 97304 is located in Oregon (OR).
ZIP code 97304 is in Polk County, OR.
ZIP 97304 observes the Los Angeles timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 97304 is 34,846 people (ACS 2023).
The median household income in ZIP code 97304 is $91,731 (ACS 2023).
The median home value in ZIP 97304 is $469,500 (ACS 2023).
About ZIP Code 97304

ZIP code 97304 is located in Salem, Oregon, within Polk County. With a population of 34,846, this is a moderately populated ZIP code with a middle-aged community — the median age is 38.6 years. Economically, 97304 is a middle-income ZIP code: the median household income of $91,731 is above the national average.

Real estate in ZIP code 97304 represents a premium housing market. The median home value of $469,500 is significantly above the national average. Renters can expect to pay around $1,441 per month in median rent. Homeownership is strong here — 64.7% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 62% since 2019.

The population of 97304 is primarily White (75.99%). Residents are well-educated — 49.3% hold a bachelor's degree or higher, which is above the national average. Poverty affects a relatively small share of residents at 9.5%. Household income has grown by 31% since 2019.

The unemployment rate in 97304 stands at 5.3%, which is near the national average. About 22% of workers are remote. As in most parts of the country, driving alone is the dominant commute mode at 66%.

Overall, ZIP code 97304 in Salem, OR is characterized as middle-income, well-educated, a middle-aged community, and predominantly owner-occupied. With 34,846 residents, a median household income of $91,731, and a median home value of $469,500, it offers a clear picture of life in this part of Oregon.