City

Wisconsin Rapids, WI

2 ZIP codes  ·  Wood County  ·  Wisconsin

👥35,373Population
💰$66,287Median HH Income▼ 13% below avg
🎂43.8Median Age
🏠$159,050Median Home Value▼ 43% below avg
🎓37.3%College Grads≈ Avg
📊5.4%Unemployment▲ 10% above avg
People & Population (ACS 2023 — weighted avg)
♂ Male 49.4% Female 50.6% ♀

Race & Ethnicity

White: 90.5%Hispanic: 3.5%Black: 0.7%Asian: 2.2%Other: 2.8%Race
White90.5%
Hispanic3.5%
Black0.7%
Asian2.2%
Other2.8%

Age Breakdown

Under 5
5%
5–17
16%
18–24
8%
25–44
23%
45–64
27%
65+
10%

Key Indicators

Median Age43.8 yrs
Avg HH Size2.29
Below Poverty10.2% ≈ Avg
College Grads37.3% ≈ Avg
Unemployment5.4% ▲ 10% above avg
No HS Diploma310 (1.3%)
HS Graduate8,813 (36.4%)
Some College3,071 (12.7%)
Associates2,915 (12%)
Bachelors3,978 (16.4%)
Graduate Degree5,139 (21.2%)

Education

No HS: 1.3%HS Grad: 36.4%Some College: 12.7%Associates: 12%Bachelors: 16.4%Graduate: 21.2%Edu
No HS1.3%
HS Grad36.4%
Some College12.7%
Associates12.0%
Bachelors16.4%
Graduate21.2%
Housing & Income

Housing Tenure

Owner: 73.4%Renter: 26.7%Tenure
Owner73.4%
Renter26.7%

Home Value Distribution

Under $50k
5%
$50k–$100k
17%
$100k–$150k
23%
$150k–$200k
18%
$200k–$300k
24%
$300k–$500k
12%
Over $500k
2%

Financials

Median HH Income$66,287 ▼ 13% below avg
Median Home Value$159,049 ▼ 43% below avg
Home/Income Ratio2.4x (nat avg ~3.5x)
Median Rent$921/mo
Total Housing Units16,715
Vacant Units1,526

Income Distribution

Under $25k
14%
$25k–$50k
19%
$50k–$75k
22%
$75k–$100k
15%
$100k–$150k
17%
$150k–$200k
8%
Over $200k
5%
Employment & Commute

How People Get to Work

Drove Alone
90%
Public Transit
0%
Walked
1%
Work From Home
9%

Commute Time

Under 15 min
40%
15–30 min
31%
30–45 min
18%
Over 45 min
11%
Housing Stock

Year Built

Before 1940
4%
1940s–1950s
12%
1960s–1970s
16%
1980s–1990s
11%
2000+
57%
About Wisconsin Rapids, WI

Wisconsin Rapids is a city in Wisconsin, located in Wood County. The city spans 2 ZIP codes and is home to approximately 35,373 residents. It is a middle-aged city, with a median age of 43.76 years.

Economically, Wisconsin Rapids is a solidly middle-class community. The median household income of $66,286 is near the national average. Approximately 10.2% of residents live below the poverty line. The unemployment rate is 5.4%, near the national average.

The real estate market in Wisconsin Rapids is an affordable housing market. Median home values stand at $159,049, which is below the national average. Renters typically pay around $920 per month. Homeownership is high at 73.4%, typical of suburban and family-oriented communities.

The population of Wisconsin Rapids is moderately educated. 37.3% of adults hold a bachelor's degree or higher — near the national average. The community is primarily White (90.45%).

Wisconsin Rapids, WI offers residents a cost-conscious lifestyle within Wisconsin. Spread across 2 ZIP codes, the city's neighborhoods vary in character, density, and demographics — explore each ZIP code below for a detailed breakdown.

ZIP Codes in Wisconsin Rapids
ZIPPopulationMedian IncomeMedian HomeMedian RentUnemp.CollegeOwner Occ.
54494 27,516 $71,087 $170,800 $954 4.6% 40.6% 78.3%
54495 7,857 $49,476 $117,900 $804 8.0% 25.6% 56.1%