US ZIP Code
54723

Bay City, WI

Pierce County  ·  Wisconsin

● Active
👥 1,020 Population ↓ 10% since 2019
💰 $83,750 Median HH Income
▲ 10% above avg ↑ 24% since 2019
🎂 48.4 Median Age ↑ 4% since 2019
🏠 $181,600 Median Home Value
▼ 35% below avg ↑ 13% since 2019
🎓 33.2% College Grads
▼ 14% below avg
📊 1.2% Unemployment
▼ 76% below avg ↓ 68% since 2019
ZIP Code Details
ZIP Code54723
CityBay City
StateWisconsin (WI)
CountyPierce County
Area Code534/715
Elevation1,109 ft
Latitude44.610586
Longitude-92.419425
TimezoneChicago (DST)
FIPS55093
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 52.3% (533) Female 47.8% (487) ♀

Race & Ethnicity

White: 97.4%Hispanic: 0.5%Asian: 0.1%Other: 1%Race
White97.4%
Hispanic0.5%
Asian0.1%
Other1.0%

Age Breakdown

Under 5
4%
5–17
11%
18–24
4%
25–44
28%
45–64
33%
65+
8%

Key Indicators

Median Age48.4 yrs ↑ 4% since 2019
Avg Household Size2.32
Below Poverty4.4% ▼ 56% below avg
College Grads33.2% ▼ 14% below avg
Unemployment1.2% ▼ 76% below avg
No HS Diploma5 (0.6%)
HS Graduate369 (46.7%)
Some College60 (7.6%)
Associates94 (11.9%)
Bachelors146 (18.5%)
Graduate Degree116 (14.7%)

Education

No HS: 0.6%HS Grad: 46.7%Some College: 7.6%Associates: 11.9%Bachelors: 18.5%Graduate: 14.7%Edu
No HS0.6%
HS Grad46.7%
Some College7.6%
Associates11.9%
Bachelors18.5%
Graduate14.7%
Housing & Income

Housing Tenure

Owner: 84.3%Renter: 15.7%Tenure
Owner84.3%
Renter15.7%

Home Value Distribution

Under $50k
11%
$50k–100k
9%
$100k–150k
12%
$150k–200k
22%
$200k–300k
22%
$300k–500k
20%
Over $500k
5%

Financials

Median HH Income$83,750 ▲ 10% above avg ↑ 24% since 2019
Median Home Value$181,600 ▼ 35% below avg ↑ 13% since 2019
Home/Income Ratio2.2x (nat avg ~3.5x)
Median Rent$875/mo ↑ 21% since 2019
Total Units470
Vacant Units31
Avg HH Size2.32

Income Distribution

Under $25k
9%
$25k–50k
16%
$50k–75k
18%
$75k–100k
18%
$100k–150k
20%
$150k–200k
14%
Over $200k
5%
Employment & Commute

How People Get to Work

Drove Alone
92%
Walked
3%
Work From Home
5%

Commute Time

Under 15 min
19%
15–30 min
40%
30–45 min
19%
Over 45 min
22%
Housing Stock

Year Built

Before 1940
4%
1940s–1950s
6%
1960s–1970s
15%
1980s–1990s
19%
2000+
56%

Summary

Total Units470
Vacant31
Owner Occupied84.3%
Renter Occupied15.7%
Avg HH Size2.32
Frequently Asked Questions
ZIP code 54723 is in Bay City, WI, in Pierce County.
ZIP code 54723 is located in Wisconsin (WI).
ZIP code 54723 is in Pierce County, WI.
ZIP 54723 observes the Chicago timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 54723 is 1,020 people (ACS 2023).
The median household income in ZIP code 54723 is $83,750 (ACS 2023).
The median home value in ZIP 54723 is $181,600 (ACS 2023).
About ZIP Code 54723

ZIP code 54723 is located in Bay City, Wisconsin, within Pierce County. With a population of 1,020, this is a sparsely populated ZIP code with a mature community — the median age is 48.4 years. Economically, 54723 is a middle-income ZIP code: the median household income of $83,750 is near the national average.

Real estate in ZIP code 54723 represents an affordable housing market. The median home value of $181,600 is below the national average. Renters can expect to pay around $875 per month in median rent. Homeownership is strong here — 84.3% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 13% since 2019.

The population of 54723 is primarily White (97.35%). Residents are moderately educated — 33.2% hold a bachelor's degree or higher, which is near the national average. Poverty affects a relatively small share of residents at 4.4%. Household income has grown by 24% since 2019.

The unemployment rate in 54723 stands at 1.2%, which is well below the national average. As in most parts of the country, driving alone is the dominant commute mode at 88%.

Overall, ZIP code 54723 in Bay City, WI is characterized as middle-income, moderately educated, a mature community, and predominantly owner-occupied. With 1,020 residents, a median household income of $83,750, and a median home value of $181,600, it offers a clear picture of life in this part of Wisconsin.