US ZIP Code
54474

Rothschild, WI

Marathon County  ·  Wisconsin

● Active
👥 4,560 Population ↑ 18% since 2019
💰 $78,125 Median HH Income
≈ Avg ↑ 34% since 2019
🎂 37.6 Median Age ↓ 14% since 2019
🏠 $184,200 Median Home Value
▼ 34% below avg ↑ 38% since 2019
🎓 37.1% College Grads
≈ Avg
📊 1.0% Unemployment
▼ 80% below avg ↓ 75% since 2019
ZIP Code Details
ZIP Code54474
CityRothschild
StateWisconsin (WI)
CountyMarathon County
Area Code534/715
Elevation1,229 ft
Latitude44.873714
Longitude-89.61975
TimezoneChicago (DST)
FIPS55073
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 52.1% (2,374) Female 47.9% (2,186) ♀

Race & Ethnicity

White: 91.8%Hispanic: 0.8%Black: 2.5%Asian: 2.9%Other: 1.9%Race
White91.8%
Hispanic0.8%
Black2.5%
Asian2.9%
Other1.9%

Age Breakdown

Under 5
8%
5–17
19%
18–24
8%
25–44
24%
45–64
24%
65+
7%

Key Indicators

Median Age37.6 yrs ↓ 14% since 2019
Avg Household Size2.45
Below Poverty8.9% ▼ 11% below avg
College Grads37.1% ≈ Avg
Unemployment1.0% ▼ 80% below avg
No HS Diploma63 (2.1%)
HS Graduate911 (31.1%)
Some College324 (11%)
Associates546 (18.6%)
Bachelors295 (10.1%)
Graduate Degree794 (27.1%)

Education

No HS: 2.1%HS Grad: 31.1%Some College: 11%Associates: 18.6%Bachelors: 10.1%Graduate: 27.1%Edu
No HS2.1%
HS Grad31.1%
Some College11.0%
Associates18.6%
Bachelors10.1%
Graduate27.1%
Housing & Income

Housing Tenure

Owner: 67.8%Renter: 32.2%Tenure
Owner67.8%
Renter32.2%

Home Value Distribution

Under $50k
1%
$50k–100k
7%
$100k–150k
20%
$150k–200k
31%
$200k–300k
30%
$300k–500k
10%
Over $500k
1%

Financials

Median HH Income$78,125 ≈ Avg ↑ 34% since 2019
Median Home Value$184,200 ▼ 34% below avg ↑ 38% since 2019
Home/Income Ratio2.4x (nat avg ~3.5x)
Median Rent$934/mo ↑ 27% since 2019
Total Units1,889
Vacant Units24
Avg HH Size2.45

Income Distribution

Under $25k
12%
$25k–50k
15%
$50k–75k
20%
$75k–100k
13%
$100k–150k
26%
$150k–200k
7%
Over $200k
6%
Employment & Commute

How People Get to Work

Drove Alone
83%
Walked
1%
Work From Home
16%

Commute Time

Under 15 min
49%
15–30 min
42%
30–45 min
4%
Over 45 min
5%
Housing Stock

Year Built

Before 1940
6%
1940s–1950s
21%
1960s–1970s
10%
1980s–1990s
7%
2000+
56%

Summary

Total Units1,889
Vacant24
Owner Occupied67.8%
Renter Occupied32.2%
Avg HH Size2.45
Frequently Asked Questions
ZIP code 54474 is in Rothschild, WI, in Marathon County.
ZIP code 54474 is located in Wisconsin (WI).
ZIP code 54474 is in Marathon County, WI.
ZIP 54474 observes the Chicago timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 54474 is 4,560 people (ACS 2023).
The median household income in ZIP code 54474 is $78,125 (ACS 2023).
The median home value in ZIP 54474 is $184,200 (ACS 2023).
About ZIP Code 54474

ZIP code 54474 is located in Rothschild, Wisconsin, within Marathon County. With a population of 4,560, this is a lightly populated ZIP code with a relatively young community — the median age is 37.6 years. Economically, 54474 is a middle-income ZIP code: the median household income of $78,125 is near the national average.

Real estate in ZIP code 54474 represents an affordable housing market. The median home value of $184,200 is below the national average. Renters can expect to pay around $934 per month in median rent. Homeownership is strong here — 67.8% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 38% since 2019.

The population of 54474 is primarily White (91.80%). Residents are moderately educated — 37.1% hold a bachelor's degree or higher, which is near the national average. Poverty affects a relatively small share of residents at 8.9%. Household income has grown by 34% since 2019.

The unemployment rate in 54474 stands at 1.0%, which is well below the national average. About 14% of workers are remote. As in most parts of the country, driving alone is the dominant commute mode at 75%.

Overall, ZIP code 54474 in Rothschild, WI is characterized as middle-income, moderately educated, a relatively young community, and predominantly owner-occupied. With 4,560 residents, a median household income of $78,125, and a median home value of $184,200, it offers a clear picture of life in this part of Wisconsin.