| ZIP Code | 54401 |
|---|---|
| City | Wausau |
| State | Wisconsin (WI) |
| County | Marathon County |
| Area Code | 534/715 |
| Elevation | 1,311 ft |
| Latitude | 44.966821 |
|---|---|
| Longitude | -89.709421 |
| Timezone | Chicago (DST) |
| FIPS | 55073 |
| ZIP Type | Standard |
| Status | Active |
Race & Ethnicity
Age Breakdown
Key Indicators
| Median Age | 40.6 yrs ↑ 4% since 2019 |
|---|---|
| Avg Household Size | 2.34 |
| Below Poverty | 11.1% ▲ 11% above avg |
| College Grads | 45.2% ▲ 17% above avg |
| Unemployment | 3.1% ▼ 36% below avg |
| No HS Diploma | 383 (1.8%) |
| HS Graduate | 6,197 (29.8%) |
| Some College | 2,382 (11.4%) |
| Associates | 2,441 (11.7%) |
| Bachelors | 2,757 (13.2%) |
| Graduate Degree | 6,659 (32%) |
Education
Housing Tenure
Home Value Distribution
Financials
| Median HH Income | $69,542 ▼ 9% below avg ↑ 31% since 2019 |
|---|---|
| Median Home Value | $186,100 ▼ 33% below avg ↑ 31% since 2019 |
| Home/Income Ratio | 2.7x (nat avg ~3.5x) |
| Median Rent | $969/mo ↑ 30% since 2019 |
| Total Units | 14,230 |
| Vacant Units | 945 |
| Avg HH Size | 2.34 |
Income Distribution
How People Get to Work
Commute Time
Year Built
Summary
| Total Units | 14,230 |
|---|---|
| Vacant | 945 |
| Owner Occupied | 66.3% |
| Renter Occupied | 33.7% |
| Avg HH Size | 2.34 |
ZIP code 54401 is located in Wausau, Wisconsin, within Marathon County. With a population of 31,430, this is a moderately populated ZIP code with a middle-aged community — the median age is 40.6 years. Economically, 54401 is a solidly middle-class ZIP code: the median household income of $69,542 is near the national average.
Real estate in ZIP code 54401 represents an affordable housing market. The median home value of $186,100 is below the national average. Renters can expect to pay around $969 per month in median rent. Homeownership is strong here — 66.3% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 31% since 2019.
The population of 54401 is primarily White (78.04%). Residents are well-educated — 45.2% hold a bachelor's degree or higher, which is above the national average. Poverty affects some residents at 11.1%. Household income has grown by 31% since 2019.
The unemployment rate in 54401 stands at 3.1%, which is below the national average. About 13% of workers are remote. As in most parts of the country, driving alone is the dominant commute mode at 74%.
Overall, ZIP code 54401 in Wausau, WI is characterized as solidly middle-class, well-educated, a middle-aged community, and predominantly owner-occupied. With 31,430 residents, a median household income of $69,542, and a median home value of $186,100, it offers a clear picture of life in this part of Wisconsin.