City

Superior, WI

1 ZIP code  ·  Douglas County  ·  Wisconsin

👥30,211Population
💰$66,942Median HH Income▼ 12% below avg
🎂39.9Median Age
🏠$176,700Median Home Value▼ 37% below avg
🎓43.8%College Grads▲ 13% above avg
📊3.4%Unemployment▼ 30% below avg
People & Population (ACS 2023 — weighted avg)
♂ Male 49.0% Female 51.0% ♀

Race & Ethnicity

White: 89.6%Hispanic: 1.9%Black: 1.5%Asian: 1.5%Other: 4.5%Race
White89.6%
Hispanic1.9%
Black1.5%
Asian1.5%
Other4.5%

Age Breakdown

Under 5
5%
5–17
14%
18–24
10%
25–44
28%
45–64
25%
65+
9%

Key Indicators

Median Age39.9 yrs
Avg HH Size2.20
Below Poverty11.6% ▲ 16% above avg
College Grads43.8% ▲ 13% above avg
Unemployment3.4% ▼ 30% below avg
No HS Diploma118 (0.6%)
HS Graduate5,718 (27.8%)
Some College2,592 (12.6%)
Associates3,126 (15.2%)
Bachelors3,088 (15%)
Graduate Degree5,929 (28.8%)

Education

No HS: 0.6%HS Grad: 27.8%Some College: 12.6%Associates: 15.2%Bachelors: 15%Graduate: 28.8%Edu
No HS0.6%
HS Grad27.8%
Some College12.6%
Associates15.2%
Bachelors15.0%
Graduate28.8%
Housing & Income

Housing Tenure

Owner: 63.8%Renter: 36.2%Tenure
Owner63.8%
Renter36.2%

Home Value Distribution

Under $50k
6%
$50k–$100k
11%
$100k–$150k
20%
$150k–$200k
23%
$200k–$300k
22%
$300k–$500k
15%
Over $500k
3%

Financials

Median HH Income$66,942 ▼ 12% below avg
Median Home Value$176,700 ▼ 37% below avg
Home/Income Ratio2.6x (nat avg ~3.5x)
Median Rent$901/mo
Total Housing Units14,325
Vacant Units1,083

Income Distribution

Under $25k
18%
$25k–$50k
17%
$50k–$75k
16%
$75k–$100k
14%
$100k–$150k
21%
$150k–$200k
8%
Over $200k
5%
Employment & Commute

How People Get to Work

Drove Alone
85%
Public Transit
1%
Walked
6%
Work From Home
8%

Commute Time

Under 15 min
48%
15–30 min
36%
30–45 min
11%
Over 45 min
5%
Housing Stock

Year Built

Before 1940
5%
1940s–1950s
11%
1960s–1970s
13%
1980s–1990s
8%
2000+
62%
About Superior, WI

Superior is a city in Wisconsin, located in Douglas County. The city spans 1 ZIP code and is home to approximately 30,211 residents. It is a middle-aged city, with a median age of 39.9 years.

Economically, Superior is a solidly middle-class community. The median household income of $66,942 is near the national average. Approximately 11.6% of residents live below the poverty line. The unemployment rate is 3.4%, below the national average.

The real estate market in Superior is an affordable housing market. Median home values stand at $176,700, which is below the national average. Renters typically pay around $901 per month. Homeownership is high at 63.8%, typical of suburban and family-oriented communities.

The population of Superior is well-educated. 43.8% of adults hold a bachelor's degree or higher — near the national average. The community is primarily White (89.6%).

Superior, WI offers residents a cost-conscious lifestyle within Wisconsin.

ZIP Codes in Superior
ZIPPopulationMedian IncomeMedian HomeMedian RentUnemp.CollegeOwner Occ.
54880 30,211 $66,942 $176,700 $901 3.4% 43.8% 63.8%