US ZIP Code
96761

Lahaina, HI

Maui County  ·  Hawaii

● Active
👥 21,766 Population ↓ 2% since 2019
💰 $94,229 Median HH Income
▲ 23% above avg ↑ 18% since 2019
🎂 42.5 Median Age ↑ 5% since 2019
🏠 $905,800 Median Home Value
▲ 225% above avg ↑ 22% since 2019
🎓 39.0% College Grads
≈ Avg
📊 6.6% Unemployment
▲ 34% above avg ↑ 80% since 2019
ZIP Code Details
ZIP Code96761
CityLahaina
StateHawaii (HI)
CountyMaui County
Area Code808
Elevation3,222 ft
Latitude20.919732
Longitude-156.616806
TimezoneHonolulu
FIPS15009
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 49.0% (10,672) Female 51.0% (11,094) ♀

Race & Ethnicity

White: 34.9%Hispanic: 13%Black: 0.5%Asian: 28.6%Other: 17.2%Race
White34.9%
Hispanic13.0%
Black0.5%
Asian28.6%
Other17.2%

Age Breakdown

Under 5
7%
5–17
14%
18–24
5%
25–44
27%
45–64
28%
65+
10%

Key Indicators

Median Age42.5 yrs ↑ 5% since 2019
Avg Household Size3.03
Below Poverty9.6% ≈ Avg
College Grads39.0% ≈ Avg
Unemployment6.6% ▲ 34% above avg
No HS Diploma75 (0.5%)
HS Graduate5,303 (34.6%)
Some College1,762 (11.5%)
Associates2,222 (14.5%)
Bachelors1,634 (10.6%)
Graduate Degree4,347 (28.3%)

Education

No HS: 0.5%HS Grad: 34.6%Some College: 11.5%Associates: 14.5%Bachelors: 10.6%Graduate: 28.3%Edu
No HS0.5%
HS Grad34.6%
Some College11.5%
Associates14.5%
Bachelors10.6%
Graduate28.3%
Housing & Income

Housing Tenure

Owner: 60.1%Renter: 39.9%Tenure
Owner60.1%
Renter39.9%

Home Value Distribution

Under $50k
2%
$50k–100k
1%
$100k–150k
1%
$150k–200k
1%
$200k–300k
1%
$300k–500k
12%
Over $500k
81%

Financials

Median HH Income$94,229 ▲ 23% above avg ↑ 18% since 2019
Median Home Value$905,800 ▲ 225% above avg ↑ 22% since 2019
Home/Income Ratio9.6x (nat avg ~3.5x)
Median Rent$2,099/mo ↑ 34% since 2019
Total Units11,851
Vacant Units4,790
Avg HH Size3.03

Income Distribution

Under $25k
10%
$25k–50k
8%
$50k–75k
17%
$75k–100k
16%
$100k–150k
15%
$150k–200k
15%
Over $200k
20%
Employment & Commute

How People Get to Work

Drove Alone
82%
Public Transit
3%
Walked
4%
Work From Home
11%

Commute Time

Under 15 min
46%
15–30 min
35%
30–45 min
9%
Over 45 min
10%
Housing Stock

Year Built

Before 1940
1%
1940s–1950s
7%
1960s–1970s
23%
1980s–1990s
16%
2000+
54%

Summary

Total Units11,851
Vacant4,790
Owner Occupied60.1%
Renter Occupied39.9%
Avg HH Size3.03
Frequently Asked Questions
ZIP code 96761 is in Lahaina, HI, in Maui County.
ZIP code 96761 is located in Hawaii (HI).
ZIP code 96761 is in Maui County, HI.
ZIP 96761 observes the Honolulu timezone.
The estimated population of ZIP code 96761 is 21,766 people (ACS 2023).
The median household income in ZIP code 96761 is $94,229 (ACS 2023).
The median home value in ZIP 96761 is $905,800 (ACS 2023).
About ZIP Code 96761

ZIP code 96761 is located in Lahaina, Hawaii, within Maui County. With a population of 21,766, this is a moderately populated ZIP code with a middle-aged community — the median age is 42.5 years. Economically, 96761 is a middle-income ZIP code: the median household income of $94,229 is above the national average.

Real estate in ZIP code 96761 represents among the most expensive housing markets in the country. The median home value of $905,800 is more than double the national average. Renters can expect to pay around $2,099 per month in median rent. Homeownership is strong here — 60.1% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 22% since 2019.

The population of 96761 is racially diverse, with White as the largest group at 34.9%. Residents are moderately educated — 39.0% hold a bachelor's degree or higher, which is near the national average. Poverty affects a relatively small share of residents at 9.6%. Household income has grown by 18% since 2019.

The unemployment rate in 96761 stands at 6.6%, which is above the national average. As in most parts of the country, driving alone is the dominant commute mode at 68%.

Overall, ZIP code 96761 in Lahaina, HI is characterized as middle-income, moderately educated, a middle-aged community, and predominantly owner-occupied. With 21,766 residents, a median household income of $94,229, and a median home value of $905,800, it offers a clear picture of life in this part of Hawaii.