US ZIP Code
54736

Durand, WI

Pepin County  ·  Wisconsin

● Active
👥 4,239 Population ↑ 2% since 2019
💰 $73,405 Median HH Income
≈ Avg ↑ 36% since 2019
🎂 44.2 Median Age ↑ 7% since 2019
🏠 $166,900 Median Home Value
▼ 40% below avg ↑ 16% since 2019
🎓 38.0% College Grads
≈ Avg
📊 1.2% Unemployment
▼ 75% below avg ↓ 30% since 2019
ZIP Code Details
ZIP Code54736
CityDurand
StateWisconsin (WI)
CountyPepin County
Area Code715
Elevation829 ft
Latitude44.612868
Longitude-91.924613
TimezoneChicago (DST)
FIPS55091
ZIP TypeStandard
StatusActive
People & Population (ACS 2023)
♂ Male 51.2% (2,172) Female 48.8% (2,067) ♀

Race & Ethnicity

White: 92.6%Hispanic: 4.4%Black: 0.2%Asian: 0.6%Other: 1.3%Race
White92.6%
Hispanic4.4%
Black0.2%
Asian0.6%
Other1.3%

Age Breakdown

Under 5
4%
5–17
17%
18–24
7%
25–44
23%
45–64
27%
65+
10%

Key Indicators

Median Age44.2 yrs ↑ 7% since 2019
Avg Household Size2.32
Below Poverty6.3% ▼ 38% below avg
College Grads38.0% ≈ Avg
Unemployment1.2% ▼ 75% below avg
No HS Diploma11 (0.4%)
HS Graduate1,180 (40.2%)
Some College224 (7.6%)
Associates404 (13.8%)
Bachelors436 (14.9%)
Graduate Degree677 (23.1%)

Education

No HS: 0.4%HS Grad: 40.2%Some College: 7.6%Associates: 13.8%Bachelors: 14.9%Graduate: 23.1%Edu
No HS0.4%
HS Grad40.2%
Some College7.6%
Associates13.8%
Bachelors14.9%
Graduate23.1%
Housing & Income

Housing Tenure

Owner: 80.3%Renter: 19.7%Tenure
Owner80.3%
Renter19.7%

Home Value Distribution

Under $50k
3%
$50k–100k
18%
$100k–150k
21%
$150k–200k
17%
$200k–300k
22%
$300k–500k
12%
Over $500k
6%

Financials

Median HH Income$73,405 ≈ Avg ↑ 36% since 2019
Median Home Value$166,900 ▼ 40% below avg ↑ 16% since 2019
Home/Income Ratio2.3x (nat avg ~3.5x)
Median Rent$794/mo ↑ 34% since 2019
Total Units1,986
Vacant Units177
Avg HH Size2.32

Income Distribution

Under $25k
11%
$25k–50k
13%
$50k–75k
25%
$75k–100k
18%
$100k–150k
19%
$150k–200k
8%
Over $200k
6%
Employment & Commute

How People Get to Work

Drove Alone
81%
Public Transit
0%
Walked
3%
Work From Home
16%

Commute Time

Under 15 min
44%
15–30 min
17%
30–45 min
21%
Over 45 min
18%
Housing Stock

Year Built

Before 1940
3%
1940s–1950s
13%
1960s–1970s
13%
1980s–1990s
13%
2000+
59%

Summary

Total Units1,986
Vacant177
Owner Occupied80.3%
Renter Occupied19.7%
Avg HH Size2.32
Frequently Asked Questions
ZIP code 54736 is in Durand, WI, in Pepin County.
ZIP code 54736 is located in Wisconsin (WI).
ZIP code 54736 is in Pepin County, WI.
ZIP 54736 observes the Chicago timezone. Daylight Saving Time is observed.
The estimated population of ZIP code 54736 is 4,239 people (ACS 2023).
The median household income in ZIP code 54736 is $73,405 (ACS 2023).
The median home value in ZIP 54736 is $166,900 (ACS 2023).
About ZIP Code 54736

ZIP code 54736 is located in Durand, Wisconsin, within Pepin County. With a population of 4,239, this is a lightly populated ZIP code with a middle-aged community — the median age is 44.2 years. Economically, 54736 is a solidly middle-class ZIP code: the median household income of $73,405 is near the national average.

Real estate in ZIP code 54736 represents an affordable housing market. The median home value of $166,900 is below the national average. Renters can expect to pay around $794 per month in median rent. Homeownership is strong here — 80.3% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 16% since 2019.

The population of 54736 is primarily White (92.62%). Residents are moderately educated — 38.0% hold a bachelor's degree or higher, which is near the national average. Poverty affects a relatively small share of residents at 6.3%. Household income has grown by 36% since 2019.

The unemployment rate in 54736 stands at 1.2%, which is well below the national average. About 15% of workers are remote. As in most parts of the country, driving alone is the dominant commute mode at 74%.

Overall, ZIP code 54736 in Durand, WI is characterized as solidly middle-class, moderately educated, a middle-aged community, and predominantly owner-occupied. With 4,239 residents, a median household income of $73,405, and a median home value of $166,900, it offers a clear picture of life in this part of Wisconsin.