| ZIP Code | 54653 |
|---|---|
| City | Rockland |
| State | Wisconsin (WI) |
| County | La Crosse County |
| Area Code | 353/608 |
| Elevation | 919 ft |
| Latitude | 43.821366 |
|---|---|
| Longitude | -90.926922 |
| Timezone | Chicago (DST) |
| FIPS | 55063 |
| ZIP Type | Standard |
| Status | Active |
Race & Ethnicity
Age Breakdown
Key Indicators
| Median Age | 36.2 yrs ↑ 18% since 2019 |
|---|---|
| Avg Household Size | 2.63 |
| Below Poverty | 8.4% ▼ 16% below avg |
| College Grads | 28.1% ▼ 28% below avg |
| Unemployment | 2.4% ▼ 52% below avg |
| No HS Diploma | 8 (1%) |
| HS Graduate | 340 (44.6%) |
| Some College | 101 (13.3%) |
| Associates | 99 (13%) |
| Bachelors | 76 (10%) |
| Graduate Degree | 138 (18.1%) |
Education
Housing Tenure
Home Value Distribution
Financials
| Median HH Income | $69,583 ▼ 9% below avg ↑ 13% since 2019 |
|---|---|
| Median Home Value | $253,500 ▼ 9% below avg ↑ 65% since 2019 |
| Home/Income Ratio | 3.6x (nat avg ~3.5x) |
| Median Rent | $1,063/mo ↑ 34% since 2019 |
| Total Units | 512 |
| Vacant Units | 44 |
| Avg HH Size | 2.63 |
Income Distribution
How People Get to Work
Commute Time
Year Built
Summary
| Total Units | 512 |
|---|---|
| Vacant | 44 |
| Owner Occupied | 84.0% |
| Renter Occupied | 16.0% |
| Avg HH Size | 2.63 |
ZIP code 54653 is located in Rockland, Wisconsin, within La Crosse County. With a population of 1,232, this is a sparsely populated ZIP code with a relatively young community — the median age is 36.2 years. Economically, 54653 is a solidly middle-class ZIP code: the median household income of $69,583 is near the national average.
Real estate in ZIP code 54653 represents a mid-range housing market. The median home value of $253,500 is near the national average. Renters can expect to pay around $1,063 per month in median rent. Homeownership is strong here — 84.0% of occupied units are owner-occupied, suggesting an established, stable residential community. Median home values have increased by 65% since 2019.
The population of 54653 is primarily White (85.23%). Residents are moderately educated — 28.1% hold a bachelor's degree or higher, which is below the national average. Poverty affects a relatively small share of residents at 8.4%. Household income has grown by 13% since 2019.
The unemployment rate in 54653 stands at 2.4%, which is well below the national average. About 11% of workers are remote. As in most parts of the country, driving alone is the dominant commute mode at 78%.
Overall, ZIP code 54653 in Rockland, WI is characterized as solidly middle-class, moderately educated, a relatively young community, and predominantly owner-occupied. With 1,232 residents, a median household income of $69,583, and a median home value of $253,500, it offers a clear picture of life in this part of Wisconsin.